Is marketing about "Production"?

However, in marketing, we look for customers' needs and wants and want to satisfy them with products and services, but production is separate from marketing. Marketing recognizes consumers' and customers' needs, wants, and expectations and then takes the production plan to production units.

In marketing, you seek solutions to satisfy your target customers. These solutions can concern production, customer services, or every function in your business. Nevertheless, regardless of your company's size, your marketing process never ends, and your marketing team must constantly work on updating your marketing plans. However, a portion of your marketing planning is about goods and products that your production unit produces, but marketing isn't limited to production Ideas.

Agile methods help us manage things better

These days, many companies use "Agile" methods to improve their marketing processes, create better products, and present better services. Agile methods help your production team continuously connect with your customers and create proper and suitable products based on customers' needs, challenges, ideas, and expectations.

So, marketing isn't entirely about production, but it directs the production team to make better products and results according to customers' needs and expectations.

In the next post of this blog, I'll address "Customer Satisfaction." Customer Satisfaction is one of the principles of marketing and helps us understand how marketing works and how it is formed.

You can listen to related podcasts of this post and also watch its video on the YouTube channel. I put their links at the bottom of these posts. Other related links are placed on the sidebar of this blog. Please comment on your opinion about this post and blog. Your ideas, questions, and opinions will help me write a better blog for you.

Thank you for reading this post; I'll see you in the next post.

What is marketing?

Marketing is one of the broad subjects in our modern economy. I am Ali Zokaeai, and I want to start a series of marketing articles. You can watch related YouTube videos and listen to podcasts related to these articles. I put their links at the bottom of each page.

Now, let's start our article about marketing. I'll answer some basic questions. I hope this article, video, and podcast help you grow your online and physical businesses.

Heading of this Article:

• What is marketing?
• Is marketing equal to selling and advertising?
• What are the sub-subjects of marketing?

What is marketing?

In the first step of our journey, we must see what marketing is.

Marketing has many definitions. If you read marketing literature, you can find these dimensions of marketing in them. From the point of view of these texts, marketing is:

• A board science with many sub-disciplines
• Logical
• Data-driven
• The most critical process in each business
• Top most demanded job position in the businesses

Marketing has become a broad science these days. Even if you have enough time to read marketing literature—I mean, all your life—you can't finish books about marketing in a year. Marketing is an important subject, and because of this, many lecturers, managers, teachers, coaches, business owners, and journalists have published many texts, video casts, podcasts, courses, books, articles, magazines, etc., about it.

Many of the top-selling books on billboards are about marketing or related subjects. Many TV shows and radio programs also cover marketing topics. Therefore, if you want to start reading and studying marketing, you must know that you have access to huge resources.

Marketing is a "Logical" work, too. Despite public opinion, your marketing success is low related to your genius or creativity. Marketing has a cause and effect in its models, definitions, structures, and theories. This means that if you want to become a successful marketer or marketing manager, you should be patient and understand all forces and factors in your decisions. I'll define some tools and methods and discuss logical decision-making in marketing in the following post. But for now, you must know that marketing is a rational science or logical decision-making process.

Because of growing data-driven tools, marketing has become a data-processing operation. Thanks to data processing tools, you can collect, save, retain, and process a lot of data in real-time. If you have an online shop, you can process a lot of data from your customers with Google's dashboard, such as Google Analytics or Google Search Console. Therefore, the contemporary marketing paradigm is data-driven marketing. Microsoft, Google, IBM, Oracle, and many big or small software companies produce a lot of software, dashboards, tools, and programs to help marketers visualize and extract information and do their decision-making processes. However, this series of articles is about marketing; if I have enough time, I'll publish articles and videos about data-driven tools. If not, I'll try to define some blogs, YouTube channels, or practical courses about it.

Marketing is a critical process in any business. If you are in a business, there isn't any difference in your role (Owner, manager, employee, marketer, etc.); successes in your marketing process directly affect your salary and benefits. If you look at the markets and search for successful companies, you understand that successful companies have successful marketing plans and vice versa. So, many companies are searching for better marketers for their marketing management positions. You can look at the hiring ads and read them to acquire some of the qualifications companies seek.

Is marketing equal to selling and advertising?

Marketing is a comprehensive science and isn't limited to selling or advertising. However, selling and advertising are two sub-subjects of marketing.

A huge part of marketing studies is about knowing human needs, customer and business relationships, and planning and running marketing strategies.

Marketers believe if you use a good approach and manners in your marketing operation - especially in marketing research and planning - selling happens automatically, and you don't need to spend much of your money on advertising or promotion plans.

What are the sub-subjects of marketing?

As mentioned above, marketing is a broad and vast academic discipline with many sub-disciplines. If you have a glance at the marketing course plans on the colleges or universities, you can see these titles on them:

• Market research
• Digital Marketing
• International Marketing
• Brand management
• Consumer behavior

Each of these sub-subjects has its sub-subject too. For example, digital marketing itself has more than 15 sub-subjects.

Not everybody can master all these sub-disciplines, but I recommend that all marketing students study a few from each sub-subject.

Thank you for reading this article. I'll record and publish related podcasts and videos and add their links at the bottom of this article. I'll be happier if you share your opinions or ask questions below. Your questions help me write more about what you want.

Thank you, and see you in the following article.

 

What is an Attribute in HTML's elements?

In the previous post, we learned about HTML elements and how they help us arrange content on web pages. In this post, we will discuss Attributes.

Attributes help us to add some capabilities and more adjectives to elements.

As you can see in the previous post, elements alone can't accept many styles, actions, and statuses. Therefore, we use attributes to complete what we want elements to do on our web pages.

How does the use of attributes?

The first thing about attributes is that all attributes are used on the opening tags. HTML doesn't have any attributes for closing tags.

Attributes can take many forms. For example, some are just one word (enable, active, readonly), but others can be a set of "name=value;" (type = "text", id="fname") or more than a series of sets (style="color: red; background: white").

You can see a chunk of HTML codes that I used attributes on the opening tags:

<!DOCTYPE html>

<html>

<head>

    <title>Page Title</title>

</head>

<body>

    <h1 style="font-size:2em">This is a Heading</h1>

    <p class="norml">This is a paragraph.</p>

    <hr>

    <form action="#">

        <input type="text" placeholder="enter your

name" required>

        <button type="submit">Submit</button>

    </form>

</body>

</html>

As you can see in the top code, I used the <h1> tag for the "style" attribute and changed the font size to 2em. In the <p> tag, I used the "class" attribute. I used "type," "placeholder," and "required" attributes in the <input> tags and used "type" for the submit button tag.

 

We'll discuss the work of each one of these attributes in the following posts.

To understand these codes better, you can rewrite the below HTML code on your machine. To run this code, you can read the two later articles. The following posts will discuss running HTML and CSS files on your machines. 

<!DOCTYPE html>

<html lang="en">

<head>

    <meta charset="UTF-8">

    <meta name="viewport"

    content="width=device-width, initial-scale=1.0">

    <title>Attibute in HTML</title>

</head>

<body>

    <h1 style="color:red">This is a exercise about

Attribute</h1>

    <h1>This is a code without Attribute</h1>

    <p>We use HTML attributes to add more capabilities

     and advantages to our codes. For example,

     this is a paragraph without any more attributes.

</p>

    <p style="color:blue;

              background-color: lightblue;

font-size: 2em;padding:10%;">

But this is a paragraph with added 

attributes in the opening tags.

As you see, many things have

changed here. </p>

</body>

</html>

You can watch related videos about this post on my YouTube channel. I put my YouTube channel link at the bottom of this post and in the sidebar. You can also download the codes for this lesson from my GitHub.

Thank you for reading this article. Please comment on your opinion and read the next post.

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