What is marketing?

Marketing is one of the broad subjects in our modern economy. I am Ali Zokaeai, and I want to start a series of marketing articles. You can watch related YouTube videos and listen to podcasts related to these articles. I put their links at the bottom of each page.

Now, let's start our article about marketing. I'll answer some basic questions. I hope this article, video, and podcast help you grow your online and physical businesses.

Heading of this Article:

• What is marketing?
• Is marketing equal to selling and advertising?
• What are the sub-subjects of marketing?

What is marketing?

In the first step of our journey, we must see what marketing is.

Marketing has many definitions. If you read marketing literature, you can find these dimensions of marketing in them. From the point of view of these texts, marketing is:

• A board science with many sub-disciplines
• Logical
• Data-driven
• The most critical process in each business
• Top most demanded job position in the businesses

Marketing has become a broad science these days. Even if you have enough time to read marketing literature—I mean, all your life—you can't finish books about marketing in a year. Marketing is an important subject, and because of this, many lecturers, managers, teachers, coaches, business owners, and journalists have published many texts, video casts, podcasts, courses, books, articles, magazines, etc., about it.

Many of the top-selling books on billboards are about marketing or related subjects. Many TV shows and radio programs also cover marketing topics. Therefore, if you want to start reading and studying marketing, you must know that you have access to huge resources.

Marketing is a "Logical" work, too. Despite public opinion, your marketing success is low related to your genius or creativity. Marketing has a cause and effect in its models, definitions, structures, and theories. This means that if you want to become a successful marketer or marketing manager, you should be patient and understand all forces and factors in your decisions. I'll define some tools and methods and discuss logical decision-making in marketing in the following post. But for now, you must know that marketing is a rational science or logical decision-making process.

Because of growing data-driven tools, marketing has become a data-processing operation. Thanks to data processing tools, you can collect, save, retain, and process a lot of data in real-time. If you have an online shop, you can process a lot of data from your customers with Google's dashboard, such as Google Analytics or Google Search Console. Therefore, the contemporary marketing paradigm is data-driven marketing. Microsoft, Google, IBM, Oracle, and many big or small software companies produce a lot of software, dashboards, tools, and programs to help marketers visualize and extract information and do their decision-making processes. However, this series of articles is about marketing; if I have enough time, I'll publish articles and videos about data-driven tools. If not, I'll try to define some blogs, YouTube channels, or practical courses about it.

Marketing is a critical process in any business. If you are in a business, there isn't any difference in your role (Owner, manager, employee, marketer, etc.); successes in your marketing process directly affect your salary and benefits. If you look at the markets and search for successful companies, you understand that successful companies have successful marketing plans and vice versa. So, many companies are searching for better marketers for their marketing management positions. You can look at the hiring ads and read them to acquire some of the qualifications companies seek.

Is marketing equal to selling and advertising?

Marketing is a comprehensive science and isn't limited to selling or advertising. However, selling and advertising are two sub-subjects of marketing.

A huge part of marketing studies is about knowing human needs, customer and business relationships, and planning and running marketing strategies.

Marketers believe if you use a good approach and manners in your marketing operation - especially in marketing research and planning - selling happens automatically, and you don't need to spend much of your money on advertising or promotion plans.

What are the sub-subjects of marketing?

As mentioned above, marketing is a broad and vast academic discipline with many sub-disciplines. If you have a glance at the marketing course plans on the colleges or universities, you can see these titles on them:

• Market research
• Digital Marketing
• International Marketing
• Brand management
• Consumer behavior

Each of these sub-subjects has its sub-subject too. For example, digital marketing itself has more than 15 sub-subjects.

Not everybody can master all these sub-disciplines, but I recommend that all marketing students study a few from each sub-subject.

Thank you for reading this article. I'll record and publish related podcasts and videos and add their links at the bottom of this article. I'll be happier if you share your opinions or ask questions below. Your questions help me write more about what you want.

Thank you, and see you in the following article.