My post and articles

Friday, April 26, 2024

Is marketing about "Production"?

Is marketing about "Production"?


However, in marketing, we look for customers' needs and wants and want to satisfy them with products and services, but production is separate from marketing. Marketing recognizes consumers' and customers' needs, wants, and expectations and then takes the production plan to production units.

In marketing, you seek solutions to satisfy your target customers. These solutions can concern production, customer services, or every function in your business. Nevertheless, regardless of your company's size, your marketing process never ends, and your marketing team must constantly work on updating your marketing plans. However, a portion of your marketing planning is about goods and products that your production unit produces, but marketing isn't limited to production Ideas.

Agile methods help us manage things better

These days, many companies use "Agile" methods to improve their marketing processes, create better products, and present better services. Agile methods help your production team continuously connect with your customers and create proper and suitable products based on customers' needs, challenges, ideas, and expectations.


So, marketing isn't entirely about production, but it directs the production team to make better products and results according to customers' needs and expectations.

In the next post of this blog, I'll address "Customer Satisfaction." Customer Satisfaction is one of the principles of marketing and helps us understand how marketing works and how it is formed.

You can listen to related podcasts of this post and also watch its video on the YouTube channel. I put their links at the bottom of these posts. Other related links are placed on the sidebar of this blog. Please comment on your opinion about this post and blog. Your ideas, questions, and opinions will help me write a better blog for you.



Thank you for reading this post; I'll see you in the next post.

Thursday, April 25, 2024

What is marketing?


What is marketing?


Marketing is one of the broad subjects in our modern economy. I am Ali Zokaeai, and I want to start a series of marketing articles. You can watch related YouTube videos and listen to podcasts related to these articles. I put their links at the bottom of each page.

Now, let's start our article about marketing. I'll answer some basic questions. I hope this article, video, and podcast help you grow your online and physical businesses.

Heading of this Article:

  • What is marketing?
  • Is marketing equal to selling and advertising?
  • What are the sub-subjects of marketing?

What is marketing?


In the first step of our journey, we must see what marketing is.

Marketing has many definitions. If you read marketing literature, you can find these dimensions of marketing in them. From the point of view of these texts, marketing is:

  • A board science with many sub-disciplines
  • Logical
  • Data-driven
  • The most critical process in each business
  • Top most demanded job position in the businesses

Marketing has become a broad science these days. Even if you have enough time to read marketing literature—I mean, all your life—you can't finish books about marketing in a year. Marketing is an important subject, and because of this, many lecturers, managers, teachers, coaches, business owners, and journalists have published many texts, video casts, podcasts, courses, books, articles, magazines, etc., about it.

Many of the top-selling books on billboards are about marketing or related subjects. Many TV shows and radio programs also cover marketing topics. Therefore, if you want to start reading and studying marketing, you must know that you have access to huge resources.

Marketing is a "Logical" work, too. Despite public opinion, your marketing success is low related to your genius or creativity. Marketing has a cause and effect in its models, definitions, structures, and theories. This means that if you want to become a successful marketer or marketing manager, you should be patient and understand all forces and factors in your decisions. I'll define some tools and methods and discuss logical decision-making in marketing in the following post. But for now, you must know that marketing is a rational science or logical decision-making process.

Because of growing data-driven tools, marketing has become a data-processing operation. Thanks to data processing tools, you can collect, save, retain, and process a lot of data in real-time. If you have an online shop, you can process a lot of data from your customers with Google's dashboard, such as Google Analytics or Google Search Console. Therefore, the contemporary marketing paradigm is data-driven marketing. Microsoft, Google, IBM, Oracle, and many big or small software companies produce a lot of software, dashboards, tools, and programs to help marketers visualize and extract information and do their decision-making processes. However, this series of articles is about marketing; if I have enough time, I'll publish articles and videos about data-driven tools. If not, I'll try to define some blogs, YouTube channels, or practical courses about it.

Marketing is a critical process in any business. If you are in a business, there isn't any difference in your role (Owner, manager, employee, marketer, etc.); successes in your marketing process directly affect your salary and benefits. If you look at the markets and search for successful companies, you understand that successful companies have successful marketing plans and vice versa. So, many companies are searching for better marketers for their marketing management positions. You can look at the hiring ads and read them to acquire some of the qualifications companies seek.

Is marketing equal to selling and advertising?


Marketing is a comprehensive science and isn't limited to selling or advertising. However, selling and advertising are two sub-subjects of marketing.

A huge part of marketing studies is about knowing human needs, customer and business relationships, and planning and running marketing strategies.

Marketers believe if you use a good approach and manners in your marketing operation - especially in marketing research and planning - selling happens automatically, and you don't need to spend much of your money on advertising or promotion plans.

What are the sub-subjects of marketing?


As mentioned above, marketing is a broad and vast academic discipline with many sub-disciplines. If you have a glance at the marketing course plans on the colleges or universities, you can see these titles on them:

  • Market research
  • Digital Marketing
  • International Marketing
  • Brand management
  • Consumer behavior

Each of these sub-subjects has its sub-subject too. For example, digital marketing itself has more than 15 sub-subjects.

Not everybody can master all these sub-disciplines, but I recommend that all marketing students study a few from each sub-subject.

Thank you for reading this article. I'll record and publish related podcasts and videos and add their links at the bottom of this article. I'll be happier if you share your opinions or ask questions below. Your questions help me write more about what you want.

Thank you, and see you in the following article.

Wednesday, April 24, 2024

What is an Attribute in HTML's elements?

 

What is an Attribute in HTML's elements?

In the previous post, we learned about HTML elements and how they help us arrange content on web pages. In this post, we will discuss Attributes.

Attributes help us to add some capabilities and more adjectives to elements.

As you can see in the previous post, elements alone can't accept many styles, actions, and statuses. Therefore, we use attributes to complete what we want elements to do on our web pages.

How does the use of attributes?

The first thing about attributes is that all attributes are used on the opening tags. HTML doesn't have any attributes for closing tags.

Attributes can take many forms. For example, some are just one word (enable, active, readonly), but others can be a set of "name=value;" (type = "text", id="fname") or more than a series of sets (style="color: red; background: white").

You can see a chunk of HTML codes that I used attributes on the opening tags:


<!DOCTYPE html>
<html>

<head>
    <title>Page Title</title>
</head>

<body>

    <h1 style="font-size:2em">This is a Heading</h1>
    <p class="norml">This is a paragraph.</p>

    <hr>

    <form action="#">
        <input type="text" placeholder="enter your
name" required>
        <button type="submit">Submit</button>
    </form>


</body>

</html>

As you can see in the top code, I used the <h1> tag for the "style" attribute and changed the font size to 2em. In the <p> tag, I used the "class" attribute. I used "type," "placeholder," and "required" attributes in the <input> tags and used "type" for the submit button tag.

 

We'll discuss the work of each one of these attributes in the following posts.

To understand these codes better, you can rewrite the below HTML code on your machine. To run this code, you can read the two later articles. The following posts will discuss running HTML and CSS files on your machines. 


<!DOCTYPE html>
<html lang="en">

<head>
    <meta charset="UTF-8">
    <meta name="viewport"
    content="width=device-width, initial-scale=1.0">
    <title>Attibute in HTML</title>
</head>

<body>
    <h1 style="color:red">This is a exercise about
Attribute</h1>
    <h1>This is a code without Attribute</h1>

    <p>We use HTML attributes to add more capabilities
     and advantages to our codes. For example,
     this is a paragraph without any more attributes.
</p>

    <p style="color:blue;
              background-color: lightblue;
font-size: 2em;padding:10%;">
But this is a paragraph with added 
attributes in the opening tags.
As you see, many things have
changed here. </p>

</body>

</html>

You can watch related videos about this post on my YouTube channel. I put my YouTube channel link at the bottom of this post and in the sidebar. You can also download the codes for this lesson from my GitHub.

Thank you for reading this article. Please comment on your opinion and read the next post.




🔸 Telegram: https://t.me/ali_zokaeai


Friday, April 19, 2024

What are the essential elements of HTML?


What are the essential elements of HTML?



In the previous post about elements in HTML, we learned some tips about tags and Elements in HTML. This post will show which basic elements are essential in every web page.


The "DOCTYPE" element in HTML


The first element you'll encounter on every web page is the <!DOCTYPE html>. This element is like a secret code telling browsers about the following script's content and the HTML version. It's crucial to use the correct version, which in our case is HTML 5.2. While it's true that some older web pages may use HTML 4 or even 3, I strongly recommend using these elements in every HTML page you create.

DOCTYPE element is a single tag element with no closing tags.

HTML element



An HTML element is a couple tag element. With this element, you define where your page code starts. After the HTML opening tag, the browser interprets your web page.

Other tags and elements on your page are placed between the "html" elements tag.

head element



The "head" elements define the metadata for each web page. As you'll see in the following post, web pages are made with other script files, such as CSS style sheets, JavaScript script files, fonts, libraries, etc. Also, web pages need to use some elements and meta tags to work with search engines and crawlers. I'll publish posts about SEO in this blog.

The head elements are a couple of tag elements. Using this element is optional, but you must if you want to define title tags, style sheets, etc.


Title element

You can name your web page with a "title" element. The title element's text is displayed on your browser title bar or title tab. Each text between title tags reads as the "name" of your web page.

The title is placed before the "head" closing tag. Use of the title element is optional. However, using this tag and naming your web pages is better.

Body element


The body tag is the essential tag on your web page. What you put between the tags of the body element shows on the browser and client screen. All content, images, videos, buttons, and every element you learn here for formed content should be used between tags of the body element.

Using the body element is obligatory.

You can see a sample code of the HTML. As you see, in this example, we use all the elements described here. In the following post you'll learn more things about web programming.


<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>
</head>
<body>

<h1>This is a Heading</h1>
<p>This is a paragraph.</p>

</body>
</html>


If you're eager to learn web programming and want to gain a practical understanding, I invite you to watch my web programming tutorial on my YouTube channel. You can also download code and other useful content from my GitHub and Telegram accounts.




What are Elements in HTML?

What are "Elements" in HTML?

HTML is a Hypertext and markup language used to send and receive web page content on the network and the Internet.
We need a straightforward method for arranging content and creating layouts on web browsers. This technique, which should be accessible to content producers and web programmers alike, is HTML Elements.

What is Elements


Elements are part of a web page's content that is placed between or into "Tags."

To understand better, please look at the below code:

<h1>My First Heading</h1>


As you see, before and after content (My first Heading), two "h1s" are placed between "<>" (cracked bracket).

The "<h1> is named the "Opening tag," and </h1>" is named the "Closing tag." The Opening tag defines the identity of its content, and the closing tag determines when and where it ended.
  
<tagname>Content goes here...</tagname>

In the below chunk code, you can see how elements set next to each other and make our web pages:

<!DOCTYPE html>
<html>
<body>

<h1>My First Heading</h1>

<p>My first paragraph.</p>

</body>
</html>


The opening tag, content, and closing tag components made our HTML Elements.

Each Element tag has its properties and attributes. We will discuss them in the following posts.




If you're eager to learn web programming and want to gain a practical understanding, I invite you to watch my web programming tutorial on my YouTube channel. You can also download code and other useful content from my GitHub and Telegram accounts.




🔸 YouTube Channel: https://www.youtube.com/@AliZokaeai

🔸 GitHub:https://github.com/AliZokaeai

🔸 Telegram: https://t.me/ali_zokaeai

🔸 Linkedin: https://www.linkedin.com/in/ali-zokaeai/

🔸 WhatsApp: https://wa.me/989362473855

What is IDE in software development?

What is IDE in software development?

IDE, or Integrated Development Environment, is not just a program with specific tools for writing code. It's a platform that can revolutionize your coding experience. In this post, we'll explore the myriad ways IDEs can elevate your code quality, speed up your development process, and, ultimately, boost your coding skills to new heights.

What is the difference between writing codes and programming?


Many people wrongly think writing code is equal to programming. I must say there are some differences between coding and programming:

  • Programming is creative work, but writing code is logical.
  • Programmers think about structures and systems, but codes think about relations and syntax.
  • You must know many things to become a successful programmer, but you can write code quickly after six months.
So, if we, as programmers, want to work with a program to develop our software, we need an environment with creative, logical, precise, and comprehensive tools. These are some of the ideas behind the development of IDE.


How many IDE types exist?


We have many kinds of IDEs. Some are free, but you must buy licenses or subscriptions for others. From a technical point of view, we have two kinds of IDE:

  • Stand-alone: This type of IDE is installed on your machine. However, you can find portable versions of some IDEs. A stand-alone IDE has many features that help you write and develop better codes. You can add more features and tools with plugins, add-on software, and SDKs. You can also run, test, and compile your code locally on your machine.
  • Online: These days, if you search on the Internet, you can find many Online IDEs. Some of them are free, but you may need to buy a subscription for more features and tools. Online IDEs are more updated than stand-alone IDEs. Also, depending on your workload, your processing resources can be added at a low price. In Online IDEs, you can share and develop your software quickly.

Which IDE is suitable for beginners?

If you're a beginner programmer, I highly recommend starting your coding with VSCode; you can add more features and tools to your IDE, making your coding process more efficient and enjoyable.


Thank you for reading this post. I will discuss programming issues in the following posts. If you're eager to delve into web programming and want to gain a practical understanding of it, I invite you to watch my web programming tutorial on my YouTube channel. You can also download code and other useful content from my GitHub and Telegram accounts.




🔸 YouTube Channel: https://www.youtube.com/@AliZokaeai

🔸 GitHub:https://github.com/AliZokaeai

🔸 Telegram: https://t.me/ali_zokaeai

🔸 Linkedin: https://www.linkedin.com/in/ali-zokaeai/

🔸 WhatsApp: https://wa.me/989362473855

What is HTML?

 What is HTML?

HTML is an acronym for "Hyper Text Markup Language." This isn't a professional programming language. Instead, it is a markup language used for sending content and its structure on the web.

HTML is a simple language to learn. Still, its role in web programming is essential, and any web programming language uses it or serves it for sending and receiving content and messages to and from web pages.

Many web programming courses start with teaching HTML, and if you would like to begin learning something to develop a web page or learn how web pages work, you should start your path by learning HTML.

Many free resources are available online to learn HTML programming. I am trying to teach you many things about web programming. In the following posts, you can learn more issues about web programming. 

If you're eager to delve into web programming and want to gain a practical understanding of it, I invite you to watch my web programming tutorial on my YouTube channel. You can also download code and other useful content from my GitHub and Telegram accounts.

🔸 YouTube Channel: https://www.youtube.com/@AliZokaeai

🔸 GitHub:https://github.com/AliZokaeai

🔸 Telegram: https://t.me/ali_zokaeai

🔸 Linkedin: https://www.linkedin.com/in/ali-zokaeai/

🔸 WhatsApp: https://wa.me/989362473855


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